OMG. The fashion press have realised the potential of the jewellery shoot. No more white backgrounds! - or black backgrounds! - or dull close-up cut-outs! Finally. We know still life can be boring to shoot, all that standing around all day...but really there's no excuse.
The slickest shots from a selection of editorials from the past few months are all predominantly from one publication - the magnificent 'Please' - a ground-breaking french magazine presenting the hottest new fine jewellery in the most inventive and inspirational ways we've seen yet. First up this week are photography duo O+T.
From the June edition of Please is a luxury shoot featuring Van Cleef & Arpels, Dior Joaillerie and Cartier...cute juxtoposition of old Mickey Mouse sweatshirts and vintage t-shirts could cheapen the look of the ridiculously expensive product - but no - expert art direction results in a fresh and luxury look without going OTT.
They also prove they can do classic:
And subtle: (we love how they've kept the shot the same but changed the product for each frame - this also worked well on previous Please shoots where each whole page of the fashion story had the model in the same pose but a different outfit)
