We often find ourselves loving a piece of jewellery much more after we've met the jeweller themselves.
And after hearing the lovely, rambling Ana de Costa passionately effuse over her intricate designs - describing the deep, dark late nights exploring her inspirations - we couldn't help but feel a stronger connection with her pieces. And with Ana, too.
Her bohemian spirit slightly betrays the polished, fine jewellery she produces; but her personality definitely seeps into the high-end world she's selling to: asymmetry, thorny, spiky detailing and references to mystic and spiritual worlds are all strongly present - edgy references sitting boldly in her somewhat classical style.
In a similar vein to fellow St Martin's graduate Hannah Martin (Ana graduated in 2005), Ana clearly isn't afraid to add her own trademark style to extremely expensive pieces, despite it possibly not being to the traditional fine jewellery clients' tastes - thus reducing her potential audience.
A brave move indeed, and one we strongly applaud. Ana's bold use of colour, unusual design references and constant challenging of the traditional fine jewellery boundaries will ensure that this young designer remains a prominent force in the London jewellery world.
We heart you, Ana.